All About Quora Marketing Strategy

1. What is Quora?

Do you remember Yahoo Answers? Quora is a more professional or official, mature, and authoritative version of Yahoo Answers. Anyone can ask any questions, and anyone can respond to them on this platform. The questions can also be tagged with topics to ensure they are appropriately classified.

The names are verified, and people typically include their experience and areas of expertise in their bios.

Aside from that, there are some other activities you can engage in on Quora:

• Take questions about a specific topic and create new issues to which people can add questions.
• Create content in the form of a blog.
• Promote your content using Quora Ads.
• Follow specific topics to stay up to date on essential brand discussions.

2. How can Quora be used for marketing?

Your brand will only succeed on sites like Quora if you provide genuine value to your audience. It’s not about giving them discounts or other perks; it’s about providing them with so much value that they genuinely want to follow you. And, by definition, the platform offers you plenty of opportunities to do so, as you’ll be answering their questions anyway.

This is why it’s critical to remember that your goal on Quora should be to answer questions as meaningfully as possible rather than to use it as an advertising platform to reach as many people as possible. This means you’ll need to invest some time learning the intricacies of Quora’s community. But where do you begin?

2.1 Create an amazing profile

Like any other social media channel, a great profile is critical to your success when marketing on Quora. However, because you won’t be able to create a profile for your brand, you’ll need to decide who will answer questions on your behalf.
When this person answers a question, a portion of their bio will appear just above the answer. The first 50 characters of your profile- your name and credentials—are used as a tagline above each answer on Quora. This can be used to do a little branding. Mention your company’s name as early as possible, and it will be visible in every response you provide.
One helpful feature of Quora is using different credentials for different topics. For example, suppose you want to answer travel-related questions. In that case, you can have one bio with your job title and another with your passion for travel. Click on your profile page to create topic-specific bios. The Knows About column can be found on the right-hand side.

You’ll be able to state your experience in that area next to each topic you add. The relevant credentials will appear whenever you answer questions on these topics. You can also specify a default credential for answering questions on topics you haven’t set a certification for.

After you’ve completed all of this, make sure to finish your Quora profile by filling out:

• Your interests
• A comprehensive “About Me” section
• Your work and educational credentials
• Your location or the cities you frequently visit
• A profile photo

2.2 Follow relevant topics and users

After you’ve completed your profile, you should begin following topics related to your industry. Your Quora feed will include questions from these topics and suggested topics based on previous ones you’ve chosen. You can find topics using the search box—enter keywords that you believe are relevant to your brand, and Quora will provide a list of autocompleted suggestions. When you go to a topic page, you’ll notice an additional list of related topics on the side. You can even follow specific users and receive notifications when they post responses.

This serves two purposes: first, it allows you to find relevant questions you can answer directly on your feed, and second, you can use it for market research. Recognize trends in the questions people ask on Quora and use them to curate new content ideas for your blogs.

2.3 Find the right questions to answer

Answering questions is the most crucial aspect of using Quora. But how do you know which ones to answer? There are thousands of questions on the platform, with new ones being asked every second—not all of them will benefit your brand.
To succeed on the network, you must know which questions to answer and which to ignore.
Entering a keyword in the search box and pressing Enter is the best way to find relevant questions for your business. Look for questions asked in the last month and respond to them. If you respond quickly, your answer has a better chance of appearing at the top of the list. When searching for these questions, make sure to use keywords that are currently trending, as this will increase your visibility and allow you to establish authority in completely new discussions.
Aside from answering the most recent ones, you can also find questions to answer in other ways. For example, searching for new topics relevant to your business will frequently unearth questions you’d previously overlooked. You can also look for threads with a high number of upvotes. Many upvotes indicate that this is a popular question on the site. An answer here could potentially receive many views, and it’s an excellent way to establish a brand presence.

2.4 Compose great answers

Writing good Quora answers is an art, and there are a few things you should keep in mind. Remember that you’re here to provide value to your audience, so write detailed, helpful responses with references wherever possible. A couple of lines of a hazy overview will not impress — or help — anyone. Here are some things to keep in mind when answering questions on Quora:

• Edit and format well
• Use Images
• Provide evidence for your claims
• Tell stories
• Don’t Spam

2.5 Utilize Quora Blogs

Using Quora Blogs to publish content is a great way to get involved in Quora outside of the site’s question-and-answer format.
To get started, you must go to your profile and select Blogs. You can now create a blog and change its name and URL. It is strongly advised that you create content relevant to the industry in which you work. This is especially useful for writing long, in-depth articles about specific topics that benefit the community. Your blog will be shared across the Quora network and will likely gain traction on the site.

2.6 Keep an eye on the analytics

As with any other social media campaign, you’ll need to monitor the analytics to see how well your responses perform. Fortunately, you can do this right within Quora.

If you go to your stats page—www.quora.com/stats?—you’ll see a detailed graph of how many views all of your answers have received, the total number of upvotes you’ve received, and the number of times these answers have been shared, as well as a graphical representation of these stats over time. These statistics are also available for each answer.

You’ll see which topics add the most value to your brand if you track these statistics. You can then decide whether to concentrate on these topics or shift your search for answers to other issues that may perform better.

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