How To Search Engine Optimize Your Website For Mobile?

Be it 70 years old or 28 or 15, everybody has a mobile phone. More than laptops or tablets, one uses mobile phone. Therefore, optimizing websites for mobiles is extremely important for a website to rank. According to ComScore, “the concept of ‘mobile-first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives.”

A mobile friendly website requires eliminating all irrelevant elements like inessential whitespace, content, graphics to make it more mobile friendly. A responsive web design requires adaptability of various aspects of web design like design of the website, its structure, loading speed and so on.

Here are some of the ways in which you can search engine optimize website for mobile properly:

1. Mobile first Approach– Elimination is difficult than adding. What to eliminate becomes a difficult task. So, initially work according to your mobile phones by designing as per mobile screens and then add on what all is required to make attractive to users on a bigger screen.
2. Page Loading Speed– Page loading speed plays a great role in developing plays a major role in website designing. What if you have excellent web design and relevant content but poor loading speed? Who would wait for your website to load? So a speed of your website plays an important role in mobile friendly website.
3. Eliminate whitespace– Utilize whitespace. Whitespace is important for good site planning. Think about these three components while actualizing whitespace:

Content

Pictures

CTAs

Additionally, cautiously pick a textual style and text dimension for the better user-experience.

4. Content optimization– It is easy to Search Engine Optimize content for bigger screens. While optimising content for mobiles, you need to keep certain things in mind:

Headings and titles not long

Divide your content into points and paragraphs

Use sub-headings

Add videos that are compatible to your mobile phone screens

Search Engine Optimize share buttons

5. Target mobile specific keywords– Mobile phones have voice search options which laptops does not have. Hence, it is necessary that you have a proper idea of the keywords that are used by your users and use this in your content. This can help your website to rank higher in the mobile search engines. 

6. Do not use pop-ups- Pop-ups are anyway very irritating. Though pop-ups are used in large number of laptops, it is advisable to not use pop-ups in mobile friendly websites. It can lead to higher bounce rate.

This is how you can Search Engine Optimize your website for mobiles.

Matebiz is leading website designing company in India that aims to provide website that is user-friendly. We have a team of experience and well-known employees to work really hard to turn your dream into reality.