Should Digital Marketers Be Scared To Lose Out To AI

1. Why Is There Such A Craze For AI?

Finding methods to mine, analyse, and then apply the data to marketing and advertising makes AI more appealing each year as the volume of available data grows.

The appeal of artificial intelligence (AI) or marketing automation grows due to the growing number of businesses with personnel trained in market analysis and data research.

Can AI take over digital marketers, do you think? 

Before that, let’s first know what, most importantly, Is Marketing Automation?

The ability of artificial intelligence to automate specific tasks or related task sets is one of its advantages. There are various advantages of utilising automated frameworks, such as efficiency in processes and a superior method for estimating results with minimal wastage of time and effort. These advantages are obvious regarding marketing automation and will increase your productivity in the future.

Marketing automation develops capabilities beyond what any system, software, or platform can do; rather, it leverages the capabilities of various systems, software, and platforms. The speedy data collection and analysis are the greatest advantages of this kind of automation. With AI, patterns will be recognized more quickly, resulting in more forecasts to help you plan your marketing. 

Ultimately, marketing automation will help you carry out your marketing strategy, employ staff most effectively, and save time and money.

2. How Does AI Contribute To Digital Marketing?

While we can understand what Artificial Intelligence implies, it is in every case more insightful to comprehend how it functions. There are two components to this technology: data and algorithms. These machines can carry out intricate calculations on a wide range of numbers; however, what sets them apart is their capacity to comprehend more complex data and self-teach how to improve. To assist humans in making better decisions regarding their businesses, artificial intelligence can quickly and effectively study multiple datasets. Mixing machine learning and broad data analysis can clarify your customer’s behaviour.

2.1 Enhances Customer Service Quality Via Chatbots

Chatbots are an artificial intelligence tool that has gained popularity on websites and other platforms. Your digital platform can provide 24-hour customer service because these robots are programmed to converse with customers and respond to the most frequently asked questions.

2.2 Customise Your Advertising Campaigns

Using Artificial Intelligence, you can avoid the tedious manual work of figuring out who each of your audience groups is. This technology will analyse all of them for you and then divide them into groups of 10 to 100 people so you can send a campaign tailored to your preferences. Through their programmed ads, platforms like Facebook and Google will enable you to achieve this goal by segmenting your audience based on personal information like age, gender, or income level.

2.3 Voice Search On The Rise

Voice search has been the talk of the town for some time; users even today seem to be impressed by it and show a ton of interest in it. When we ask “Alexa” to find something for us on a particular subject, the AI will search for all relevant information and obediently respond to all inquiries. Wow, you had to read it or even look for it in a bookstore almost two decades ago.

Today, due to its enormous popularity, 58% of consumers use this function to search for business information. As a result of this, Google uses voice search as a ranking factor on the platform.

3. Will AI Replace Digital Marketers?

Well, the short answer to your question is most probably never. 

If you belong to a digital marketing company or industry, you would be aware that the field relies on elements of imagination, originality, and creativity to improve client experience, despite AI’s benefits.

Similarly, digital marketing services require a human touch.

To be effective in marketing today requires storytelling and emotion, two skills that AI cannot learn.

However, it is essential to recognise that your role in digital marketing will need to evolve, even though human skills are always required.

Nowadays, most businesses and marketing departments’ primary objective is not to eliminate human resources but to discover ways to profit from AI in their digital marketing strategies.

As a result, AI will partner with humans who would use the advantages it offers to produce digital experiences that are more engaging rather than eliminating them from the industry.

Therefore, instead of thinking AI is a rival, it’s more rational to perceive AI as a partner of humans to bring successful marketing results.

4. Top 3 Reasons Why AI Can’t Replace Humans

4.1 Humans Are Creative and Flexible Thinkers

Humans have greater flexibility in our thinking than machines do. AI will often provide you with content in an informative or formal tone. They lack the creative element, expressions that create excitement, etc., which humans tend to input. This is the time when emotional quotient outshines Artificial Intelligence.

4.2 Humans Are The Final Decision Makers

The machines will assist us with revealing insight into which path we should move ahead; however, after breaking down every bit of the information, the decision-makers will be the ones who can have the final say.

As can be seen, this can also be advantageous because we stand a better chance of measuring various scenarios and even contradicting the machines if we discover an additional opportunity they may have missed.

4.3 Humans Know How To Build The Emotional Connect

Machines can be cold, logical, precise, and calculating. 

However, the power of humans to feel and connect their customers with a brand on an emotional level makes them choose it over other brand options. As a result, this is a human’s best weapon when designing campaigns and selling to mass audiences.

Another Blog: – How Web Design Uses Art As A Base These Days

5. Conclusion

AI certainly has numerous advantages, but without the human touch, things won’t be successful as humans would ultimately view your marketing efforts. They would decide whether to invest in your brand or not. Matebiz Pvt. Ltd., a leading digital marketing company, understands that AI can be very useful but can never replace humans as marketing efforts are directed toward humans, not AI. And nobody other than humans is better at developing an emotional connection between a brand and a human. In other words, we are in awe of AI but value our employees and their creative input equally.