What’s EEAT & Why Is It Important for SEO?

1. What is E-E-A-T in SEO Services?

The acronym E-E-A-T, which stands for experience, expertise, authority, and trustworthiness, refers to how Google ranks websites in search engine results. E-E-A-T is one way Google ensures it gives searchers true, safe, useful, and accurate information. Anyone can make a website and put anything they want on it. To start a medical information website or write about banking, you do not need to be a doctor or finance specialist.

Naturally, this is beneficial in some ways. However, Google faces a challenge as well. Search results inform the important decisions that people make. Therefore, Google aims to guarantee that those decisions are based on information as reliable as possible.

Hence, Google thinks about the experience, expertise, authority, and trustworthiness of the creator of the page content, the actual content, and the whole site. At Matebiz, the best SEO Company India, we always make it a point to follow this guideline to offer the trust our client desires.

2. Why Is EEAT Important for SEO Services?

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) has gained significant importance in search engine optimization or SEO Services in recent years. EEAT is a set of criteria that Google and other search engines use to evaluate the quality of content on a website. Websites meeting EEAT standards will likely rank higher in search engine results pages (SERPs). In this blog, we will discuss why EEAT is important to SEO.

2.1 Experience

Experience refers to the degree to which the content creator has a direct or valuable experience with the topic. The author of the content has direct experience with the subject? Have they used the product or service, for instance, before writing a review? Have they cooked the dish before if they publish a recipe? Imagine a cancer survivor writing chemotherapy survival advice. Generally, experience is a lower bar to cross than expertise or authority. But it cannot be indifferent to SEO Services.

2.2 Expertise

Expertise refers to the knowledge and skills of the content creator or website owner. Google considers content created by experts in a particular field as more valuable than that created by non-experts. Therefore, if your website or content demonstrates expertise in a particular field, it will likely rank higher in search engine results. Google assesses expertise by analysing the author’s qualifications, experience, and education level. Being a reliable SEO Company India, we support this fact 100%.

2.3 Authoritativeness

The whole point of authoritativeness is to show that your website has authority in your field. Google uses various signals to determine the authoritativeness of a website, like the number of backlinks pointing to the website, the quality of those backlinks, and social media signals. As a reputed SEO Company India, we understand this factor.

2.4 Trustworthiness

Trustworthiness refers to the reliability and honesty of the website or content creator. Google uses several factors to determine the trustworthiness of a website, including the quality of the content, the accuracy of the information presented, and the reputation of the website or content creator. Websites that provide inaccurate or misleading information are less likely to be trusted and, therefore, likely to rank lower in search engine results.

3. Importance to User Experience

EEAT is important not only for SEO Services but also for user experience. Websites that provide high-quality, accurate, and trustworthy information are more likely to attract and retain visitors. Users are likelier to spend time on websites they trust and find helpful. This, in turn, can lead to increased engagement, social shares, and backlinks, which can positively impact a website’s search engine ranking.

4. Google's Focus on Quality

In recent years, Google has placed a greater emphasis on quality content. Google’s algorithms are designed to deliver the best possible results for user queries. Therefore, websites meeting EEAT standards are more likely to receive higher search engine rankings.

5. Wrapping Up

In conclusion, EEAT is an important concept in SEO Services because it helps ensure that websites provide high-quality, accurate, and trustworthy information. Furthermore, EEAT is not only important for SEO but also for user experience. Websites that provide high-quality content are more likely to attract and retain visitors, leading to increased engagement and social shares.

Understandably, it might take some time to absorb the concept completely. Still, as a leading SEO Company India, we cannot mislead you by suggesting you overlook this part. By meeting the EEAT standards, websites can boost their search engine ranking and draw more visitors. Who doesn’t want that, right? Come up for a consultation with Matebiz. We would clarify your concept about EEAT and offer you the best recommendation for your website since we are a top-notch provider of SEO Services India.